The PPC Expert will be responsible for player acquisition and brand protection activities. Developing strategic marketing initiatives for PPC campaigns
Key accountabilities of your role are:
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations on how to optimise them
- Analysing trends and making data-driven decisions
- Writing engaging copy for adverts
- Proofreading
- Making creative suggestions for advert templates
- Account management of clients
- Relationship building and business development
- Producing detailed analysis and reports of campaigns
- Presenting data and reports to a range of audiences.